With over 100,000,000 views and over 500,000 subscribers, The Tank Museum has one of the most successful Museum YouTube channels in the world.
With over 400 videos, the channel has achieved over 18,000,000 hours (or 2,000 years!) of watch time.
What drove this provincial regimental Museum to seek internet fame? How did they do it? Who is watching? And what are the rewards of success on this platform?
In this presentation, Head of Marketing Nik Wyness will explain what he has learned about building audiences, creating content, and turning that reach into revenue – which accounts for almost 30% of the Museum’s annual turnover.