Programme

Chris Cloud has been one of our most popular speakers over recent years, so in this session we’ll sit down with him at MCA Chicago to find out his latest thinking on social media in 2023 and beyond.

With over 100,000,000 views and over 500,000 subscribers, The Tank Museum has one of the most successful Museum YouTube channels in the world.

With over 400 videos, the channel has achieved over 18,000,000 hours (or 2,000 years!) of watch time.

What drove this provincial regimental Museum to seek internet fame? How did they do it? Who is watching? And what are the rewards of success on this platform?

In this presentation, Head of Marketing Nik Wyness will explain what he has learned about building audiences, creating content, and turning that reach into revenue – which accounts for almost 30% of the Museum’s annual turnover.

Join Julie van Groesen and Sanne de Jong as they take us behind the scenes on the groundbreaking Vermeer exhibition at the Rijksmuseum.

They’ll share their online approach; telling a story about Johannes Vermeer using the online experience, spreading the story through social media and how they used paid media.

Since 2017, the Prado Museum has been creating live videos every morning, providing commentary on various artworks and offering a glimpse into the institution’s daily activities.

Different museum professionals showcase their daily work or discuss some of their favourite pieces while aiming to provide accessible and high-quality content.

The Prado’s videos on TikTok and Instagram have received international recognition and have helped bring the museum closer to society.

After producing over 1000 videos, we have built a dedicated and diverse community of followers eagerly anticipating each morning’s video.

What are the pros and cons of influencer marketing for an arts and culture organisation?

Join Becks Turner, Content and Marketing Manager at the Barbican Centre, as she chats through the lessons she learnt from running their first paid influencer marketing campaign and developing an influencer strategy for organic and paid.

Learn about how Art Fund has worked with influencers to build and diversify museum-going audiences, and drive awareness and sales of the National Art Pass and Student Art Pass. We’re excited to be joined by Dan Partington, Experiential lead at student marketing agency Hype Collective. Together, we’ll share some case studies and learnings to spark ideas for how you could use influencers at your museum.

What happens when you stop treating social media as broadcast channels and start focusing on having valuable, meaningful and playful two-way interactions with your audience? Learn how the Natural History Museum achieves over 2.3m social media engagements each year by focusing on channel-specific content strategies that deliver value for fans and followers. Get the inside scoop on our TikTok launch and how we achieved our first 1m-view video within three months, the lessons we’ve learned along the way along with the challenges we still have to tackle.

For this presentation, I will speak about creating this TikTok Creator-in-Residence program.

I will first speak about the inspiration and how this program came to be. I will also go through our selection process and methods for collaborating and guiding young content creators to produce an enthusiastic and positive cadence for TikTok.

Lastly, I will go over how this program greatly benefitted our social analytics and how I recommend other museums and art institutions create their similar program.

Have old exhibit videos gathering dust in your museum’s archive? We’ll show you how to breathe new life into your existing content with our proven 4-step process.

This formula skyrocketed engagement for the Computer History Museum in 2023. We’ll show real examples, share the frameworks we swear by, and reveal the cutting-edge tools that help us create viral videos.

Join Cara Bernard and Ksenia Grishkova Orol to learn how the Smithsonian’s National Museum of African American History and Culture expanded concepts of Afrofuturism beyond its walls using social media.