David Eng is an accomplished and progressive marketing, communications and public relations professional with many years of extensive experience in the multi-faceted and diverse for-profit and not-for-profit national and international arenas. Since 2007, he has been the Vice President of Marketing and Communications and Chief Marketing and Communications Officer at the Tenement Museum where he is responsible for all communications, marketing, advertising, brand management, media and public relations.
Prior to joining the Tenement Museum, he was the Marketing and Development Director for New York City’s Chinatown as part of the post-9/11 revitalization efforts. There he oversaw the Explore Chinatown tourism marketing campaign as well as the production and creation of events such as Taste of Chinatown and Lunar Stages to draw visitors back to the neighborhood.
In 1995, he founded David Eng Communications, an innovative marketing and public relations full-service agency providing a unique and unorthodox approach to a diverse roster of clients. He was also Managing Partner of Cross Cultures Communications, a multicultural marketing firm focusing on Asian, Black, Hispanic and LGBT markets.
As Director of Communications and Public Relations, he has created and managed strategic communications for Gay Men’s Health Crisis and The American Foundation for AIDS Research; New York City’s Department of General Services, where he helped create the landmark “I Love New York” advertising campaign; The Joffrey Ballet and The Metropolitan Opera, where he directed national and international publicity and public relations.
Eng began his career in advertising and managed important campaigns for Johnson’s Baby Powder, Metropolitan Life and New York Telephone. He has directed the media and public relations effort for prestigious political campaigns including Jay Rockefeller’s first senate campaign in West Virginia and Larry Rockefeller’s challenge of the New York State primary rules.
David Eng Communications has also directed the media and communications campaigns for The American Infertility Association, YWCA’s Week Without Violence, the International Women’s Health Coalition’s participation in the 1995 Beijing Women’s Health Conference, GMHC’s 1995 World AIDS Day Times Square launch of the “Fight The Fear” prevention education campaign and the definitive analysis of New York City’s condom availability program.
David Eng Communications was also responsible for grassroots marketing communications for the product launches and roll-outs for Procter & Gamble’s Olean, Del Monte Dice Cut Tomatoes, Febreze and FIT Fruit and Vegetable Wash as well as Clorox Fresh Step Kitty Litter.
Eng has spoken nationally and internationally on public relations and multiculturalism and diversity marketing and outreach in Birmingham (UK), Vancouver, Washington D.C., San Antonio and London. Eng is an Adjunct Professor at the New School teaching Arts & Cultural Marketing and Introduction to Nonprofit Management.