How to use Escape Room Games to Attract Millennials to your Museum
Augusta Museum of History
Museums of various disciplines often struggle to attract millennials (18-30 year olds). The Augusta Museum of History took a bold, daring, and risky approach to attracting this growing segment of young professionals into the museum.
The staff, along with a summer intern, created a new program called Museum Escape: Murder
at the Mill to engage with an age group often left out of museum educational programming.
This program utilised the popular Escape Room game format within a museum setting. Did this risky strategy bring in millennials, what were the challenges and how can other institutions learn from this experiment?