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Communications Unit Head

  • Organisation:Zayed National Museum
  • Location:ZNM Offices, Abu Dhabi

Position Specification

Job Purpose

  • The role of the Communications Unit Head is to support in the development and implementation of the museum communications strategy, press campaigns; manage press campaigns for larger complex projects and oversee the work of the Senior Specialist and specialist on smaller projects, and act as a media spokesperson for the museum.

Managerial Responsibilities

  • Manage the work of external communications and PR agencies, defining SLA and contract terms, monitoring budgets, deliverables and ensuring adherence to contract and service level agreements.



  • Support the launch campaign and the establishment of all press and PR relationships.


  • Manage the development of key messaging for significant communications projects and oversee the work of team members in the delivery of communications messaging
  • Write (with input from curators and other staff as necessary), edit, and facilitate the distribution of press releases and other marketing materials about the Museum’s exhibitions and publications, public and school programs, collection initiatives, resources, and special events.
  • Provide writing and editing support for all external content and communications pieces, including press releases and media advisories, website content, social media posts, and other pieces as needed.
  • Commission, manage and maintain strong working relationships with contractors and agencies.
  • Create informative content, press releases, articles, and media opportunities to share the Museum’s brand, products, and services.
  • Oversee copywriting for press releases, marketing materials, and other forms of media outreach.
  • Lead on negotiations for media sponsorships for events and programs

Person Specification

Required Experience

  • Minimum of 5 years of experience
  • Progressively responsible marketing, media relations, and/or editorial positions, preferably in a museum, cultural institution, or other non-profit setting.
  • Proven ability to generate and/or contribute to ideation creation.
  • Experience of crisis management.

Preferred Experience

  • Experience of working at a senior level in press and PR in the non-commercial sector, e.g. museum, heritage or leisure attraction.
  • Previous experience in leading communications projects / campaigns grounded in current audience research, evaluation, museum collections, or curatorial content

Required Education / Qualifications

  • Degree-level in a relevant subject, e.g. communications, marketing.

Required Competencies


Performs at the Professional Competency Level:

Thought Focus

  • Broad Mindset
  • Uses Resources Efficiently
  • Makes Effective Decisions

People Focus

  • Develops Self
  • Builds Sustainable Relationships
  • Inspires and Enables Others

Delivery Focus

  • Shapes and Initiates
  • Drives Accountability
  • Customer Centricity


  • Industry Knowledge (Core) – Skill
  • Customer Service (Core) – Skill
  • Project Management (Core) – Skill
  • Strategic Planning (Core) – Skill
  • Communication strategy – Mastery
  • Knowledge of Communication Channels – Mastery
  • Media Monitoring and Relations – Skill
  • Branding Principles and Practices – Skill
  • Digital Marketing – Skill
  • Marketing Campaigns – Skill
  • Programme Development and Maintenance – Skill
  • Tourism Industry Capability Building – Knowledge
  • Market Positioning – Skill
  • Tourism Package Development – Knowledge

Applicants can apply directly to [email protected]

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