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Innovation Design Manager

  • Organisation:The National Gallery
  • Location:London, England
  • Salary:£39,743 per annum.
  • Contract type:Fixed Term Contract / Full Time


The Digital department sits within the Digital, Communications and Technology directorate. Across the department we cover the delivery of public-facing digital products and experiences, the creation of digital content across web and social media and audio-visual support across the Gallery.



The Digital department within the National Gallery has several priorities for the coming 3 years:

  • Delivery of a new Digital Growth strategy, which will focus on the Gallery’s next significant step as a digital institution preparing for the bicentenary and beyond.
  • Delivery of a suite of projects and supporting work for the NG200 Bicentenary programme
  • A commitment to bringing innovation practices and technology into the Gallery, through both project methodologies and public-facing outputs, principally those of National Gallery

Through Phase 1 of the Digital Growth strategy the Digital department will:

  • Grow digital audiences across social media and the web by creating in a Virtual Production Studio that gives us new capacity and capability in digital storytelling
  • Create a Product Incentive Programme that helps convert more of the digital audience onto to our database
  • Introduce a Consumer Value Model that begins to create personalised digital experiences for audiences on our databases, and helps build their engagement with and financial value to us

Alongside the Digital Growth strategy there are standalone innovation and partnership projects and the production of digital assets used across the wider production of digital content.


The innovation design lead will run a critical part of our working process around human centred design and continue to help embed a culture of innovation in the organisation.

They will work with the digital department, other key National Gallery stakeholders and external partners to deliver a work that supports the development of ideas to concept stage to demonstrate opportunity, direction, value and purpose, using innovation design methodologies.

Key projects include:

  • use of virtual environments and game-engine technology
  • the creation of immersive experiences away from the Gallery
  • the use of digital technology as part of a new learning centre development


  • Work with the head of digital and senior programme manager to define a programme of activity aligned with audience research that will help inform and influence a culture of innovation
  • Work with key senior management leaders on areas of digital development that would benefit from involvement in and encourage new ways of working
  • Works with internal and external partners to help design, manage and facilitate workshops, sprints, hack-a-thons, and other events
  • Work with the senior product manager in digital and innovation product manager in the Commercial department to scale innovation developments that assist with the strategy of digitising the visitor journey and wider digital product development
  • Advise on innovation methodologies and assist with the development of project briefs, lending expertise and upskilling other members of staff
  • To work closely with the head of digital services and digital director in establishing the National Gallery as source for other museum and gallery institutions on innovation processes


  • Ensure outcomes of project work are effectively communicated and demonstrate clear influence
  • Help establish the Gallery as a place of expert knowledge in the sector in liaison with the head of digital and director of technology, digital and communications
  • Integrate innovation methodologies and practices as part of the digital team and with colleagues across the Gallery responsible for successful delivery of public facing [digital] experiences
  • Develop a pool of experience designers, technologists, and creatives to participate in design sprints
  • Help support the upskilling of digital project managers in design thinking practices


Managed by Head of Digital you will work closely with senior members of the digital and closely aligned teams:

  • Senior Programme Manager (digital)
  • Senior Product Manager (digital)
  • Senior Digital Project Manager
  • Senior Data and Insight Manager
  • Product Innovation Manager (commercial)
  • Senior UX Designer


  • Evidence based experience in new ways of working and new ways of innovating
  • Proven digital literacy of existing and emerging technologies
  • Demonstrable understanding of design strategy, design thinking, and audience-centred design methodologies
  • Effective workshop facilitation skills
  • Proven experience of user research methods
  • Demonstrable experience of conducting evaluation process
  • Demonstrable effective writing and storytelling skills


  • Ability to adapt to change
  • Stakeholder influencing and management skills
  • Creative and open attitude, especially to new partners, with a delivery and action focus
  • Great team worker and strongly self-motivated
  • Ability to motivate and provide clear and productive guidance and feedback
  • Ability to motivate and to provide clear and productive guidance and feedback


Working in the early morning and evening may be required to supervise workshops or filming in the Gallery after hours.


  • To value and respect your colleagues and members of the public regardless of their background.
  • To cooperate and contribute to measures introduced by the Gallery to ensure equality of opportunity and encourage diversity.

Application Closing Date: 14 August 2022

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