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MuseumNext — 2012

Barcelona, Spain

MuseumNext Barcelona saw the continued expansion of the conference with multiple streams of content, workshops, a series of fringe events and a fantastic location leading to a sell out event for 350 delegates.

The event opened with a reception at the city’s Picasso Museum, encouraging delegates to network as they enjoyed locally produced food and wine. The conference opened the following day with a keynote presentation from Nancy Proctor, Head of Mobile Strategy & Initiatives at the Smithsonian Institution, in which she discussed revolutionary and radical practice in museums. She stated that museums have moved from interpretation to conversation, from headphones to microphones.

The afternoon keynote from Hein Wils from the Stedelijk Museum & Ferry Piekart formerly of the Dutch architectural museum NAi, looked at their experience of using Augmented Reality on two high profile Dutch museum projects. Both UAR and ARtours had received rave reviews and were labelled ‘best practice’, but did the technology live up to the hype? Delegates were encouraged to decide for themselves as Hein and Ferry demonstrated different applications for the technology in their entertaining presentation.

The second evening delegates descended on a local bar and were treated to drinks by conference sponsor Mail Chimp. Robin Dowden and Nate Solas from Walker Art Center opened the conference the following day with a keynote presentation about how their organisation shifted towards an editorial approach towards their website, moving away from the web being purely a marketing tool.

The final keynote was delivered by Jason daPonte of the UK based mobile consultancy SWARM. Jason spoke about the growth in mobile technology and how this museums could succeed in this rapidly changing world .

Other presentations were made by the following organisations: TATE, MoMA, Science Museum, INTK, Rijksmuseum, Dulwich Picture Gallery, Wikipedia, V&A, The Culture Vulture, Creative tourist, Fabrique, Netribe, Museon, Manchester Museum, The National Gallery of Denmark, Tyne & Wear Museums, MNAC, EDM Studio, Museum of Australian Democracy, IN10, University of Edinburgh, Royal Museums Greenwich, Museum de Toulouse, Vizzuality, Yahoo, Fundació Joan Miró, Musu d Art Contemporary de Barcelona, Radiowaves, DigitalMe, Europeana, Museum aan de Stroom and Los Angeles County Museum of Art.

The conference was sponsored by MailChimp, and organised with Centre de Cultura Contemporánia de Barcelona, Museu d’Art Contemporani de Barcelona and Museu Picasso and took place in Barcelona because of the kind invitation of Conxa Roda from Museu Nacional d’Art de Catalunya.

Image Library

MuseumNext Barcelona

Conference Programme


Revolutionary and radical practice in museums
Nancy Proctor, Head of Mobile Strategy & Initiatives at the Smithsonian Institution

Making Walker
Robin Dowden and Nate Solas Walker Art Centre

Interactive Learning Trails: An RFID Success Story
Glenda Smith, Museum of Australian Democracy and Darran Edmundson, EDM Studio

Sònia López, Museu d’Art Contemporani de Barcelona

Engaging New Audiences with your Digital Content Offering
Marc Martens, Seso Media Group

A Social Network of Historical Figures built from Linked Data
Luca Chiarandini & Eduardo Graells, Web Research Group Universitat Pompeu Fabra,Yahoo! Research Barcelona

Going Digital at Palazzo Strozzi Foundation
Benedetta Scarpelli – Palazzo Strozzi Foundation Florence

Seamlessly Blending the Off-site and On-site Museum Experience with the Use of Personalised Digital Mobile Technologies
Niki Dollis, The Acropolis Museum

Ràdio Web MACBA
Anna Ramos, Museu d’Art Contemporani de Barcelona

Museomix: remix your museum!
Samuel Bausson, Museum de Toulouse

Snap Happy: Putting People and Heritage in the Picture using Augmented Reality
David Hopes, Shakespeare Birthplace Trust

Converting users into contributors to Real science
Simon Tokumine, Vizzuality

Where does marketing end and learning begin?
Emma McLean, Digital Marketing Officer and Jane Findlay, Digital Participation Officer from Royal Museums Greenwich

Low Budget Digital Marketing for a Museum
Barbara Wiench & Carl Grouwet, Museum Kunstpalast

We used augmented reality, now what?
Hein Wils, Stedelijk Museum & Ferry Piekart, Independent Consultant

Connected Environment
Jason daPonte, The Swarm

Dulwich Onview
Andrea Szeplaki, Shapa Begum & Ingrid Beazley, Dulwich Picture Gallery

The Kinetic Museum
Koven J. Smith, Director of Technology, The Denver Art Museum

Smart Smart Objects for direct and transient public engagement in museum spaces and social networks.
Claire Ross, University College of London & Chris Speed, University of Edinburgh

Are games the teaching tool of the future?
Beth Hawkins & Micol Molinari, Science Museum

Out of site out of mind?
Catherine Roberts, Imperial War Museum, Lucy Neale, DigitalMe and Cliff Manning, Radiowaves

Travels with Data: Opening and Using Your Collections Data
Steve Devine & Julian Hartley, Manchester Museum

Where content is king, collaboration is key
Susie Stubbs, Creative Tourist and Emma Bearman, The Culture Vulture

A crowdsourced, networked, shared, mobile thing
Merete Sanderhoff, Statens Museum for Kunst, The National Gallery of Denmark

Sharna Jackson, TATE and Juliet Tzabar Plug-in Media

The exhibition is an experiment and I regret the rest a little
Lev Bratishenko, Canadian Center for Architecture

How to include social media in our day-to-day
Anna Guarro, Museu Picasso

Unlock immersive data stories
Jacco Ouwerkerk, IN10

Life of the underground city
Dorota Kawecka and Aleksandra Janus, Optizen Labs

Bringing the future into your museum vision
Bridget McKenzie, Flow Associates

Joan Miró From the Temple to the Street
Elena Damià Díaz-Plaja, Fundació Joan Miró

Everyone has a playful side
Ben Templeton, ThoughtDen

Pantalla Global: Mutations in the Audiovisual Ecosystem
Juan Insua, Centre de Cultura Contemporània de Barcelona

Phygital tour at the MAS
Annelies Valgaeren, (MAS) Museum aan de Stroom

Practical experiences of evidence based change management using Google Analytics Andrew Lewis, V&A

Artistic Applications
Amy Heibel, Los Angeles County Museum of Art

Alex Hinojo and Lori Phillips. #glamwiki partnership ambassador

MuPon: Mobile discounts to foster repeat visitors & an art-going lifestyle
Paul Baron & Tomomi Sasaki, GADAGO NPO

The Mobile Museum
Allegra Burnette, MoMA

Museum Analytics
Rui Guerra, INTK

Touch and Go(gh)
Jolein van Kregten, Van Gogh Museum and Ebelien Pondaag, Fabrique

Telling stories through numbers
Tijana Tasich & Elena Villaespesa, TATE