The event attracted international attention with a sell out audience of 170 delegates from 17 countries eager to learn how museums and galleries were adapting to technological change. The opening keynote was delivered by Victor Samra, Digital Media Marketing Manager at MoMA, one of several American speakers who travelled to the UK for the event.
MoMA were one of the museums to pioneer the use of blogs and social media to engage new and existing audiences. Victor shared their approach and successes at a time when most cultural institutions were only just beginning to think about platforms like Facebook and Twitter.
John Stack from TATE spoke next with a presentation that gave delegates a preview of the organisation’s new web strategy, which was based around the needs and wants of their audiences. John also touched on Collections 2.0, the issues that putting collections online posed for museums in a world where the public increasingly wanted to share content beyond the walls of the museums through social media.