Luis Bracamontes

Luis Bracamontes is the Senior Creative Strategist at Tiqets, where he’s worked with museums and attractions across the globe to reach new audiences online and rethink the way culture is experienced through brand marketing activations.

Having worked throughout the years with international brands and NGO’s across 6 countries in Latin America, Europe & South East Asia, he draws from these experiences and best practices to identify new opportunities in the digital landscape, such as new trends in digital marketing and online community building.

MuseumNext Digital Marketing Summit
Monday, 22 November 2021

Rethinking The Online Strategy for the Museum of Tomorrow

One thing the past year and a half have taught us are that things can change quickly, drastically and at any time — and in order to not only survive but also thrive we need to be flexible and be ready to adapt. In this session, we will cover a few core trends that can inspire your online strategy for museums, cultural institutions and attractions: From privacy, algorithms and content trends, to targeting niche communities and micro-influencers, as well as driving online conversations, co-branded collaborations or curated experiences that offer the optimal “vibe” to millennials and gen z audiences. The best marketing tips of today may be different from what really works tomorrow.

Find the full schedule here