Bruce Wyman

Bruce Wyman, Principal for USD Design | MACH Consulting, has a lengthy history in the museum field including time at Second Story Interactive Studios, six years as the CIO / Director of Technology at the Denver Art Museum, Nearlife (an MIT media-lab startup), and the New England Aquarium.

Bruce has spent most of the last three decades doing museum work focusing on both museum and technology strategy, build, and implementation, exhibit design, website strategy and developmnt, content development, user experience and interface design, and special technology projects.

He has consulted for a diverse range of museums both in content and scale, constantly pushing for innovation and excellent user experience throughout the field. Uniquely, Bruce also directs exhibit design and experience, website direction and integration, developing content and unusual uses of technology ranging from interactive rooms, vision sensing systems, building custom circuitry, experience with embedded technologies, as well as building multitouch tables from scratch.

This broad background of experience in a variety of disciplines gives Wyman a unique perspective on both the capabilities and future of the museum field at the intersection of digital, experience, and content.

Bruce Wyman will be speaking at the Museum AI Summit 2025 :

20 Practical AI tips in 20 Minutes

Need a fast, practical boost to your museum’s AI efforts? In this rapid-fire, 20-minute session, I’ll share 20 hands-on tips drawn from a half-dozen real-world museum projects. I’ll highlight different embeddings, models, vector databases, prompt engineering tricks, and retrieval-augmented generation (RAG) approaches—each illustrated by tangible examples from institutions that have already put them to work. By the end, you’ll walk away with an arsenal of quick wins, ideas to refine your current strategies, and fresh avenues to explore. Whether you’re just dipping a toe into AI or looking to sharpen your existing tools, this session promises immediate, actionable insight.