Bruce Wyman - MuseumNext

Bruce Wyman

Principal, USD Design | MACH Consulting

Bruce Wyman, Principal for USD Design | MACH Consulting, has a lengthy history in the museum field including two years at Second Story Interactive Studios, six years as the Director of Technology at the Denver Art Museum, five years at Nearlife (an MIT media-lab startup), and almost a decade at the New England Aquarium.

Bruce has spent much of the last two and a half decades doing museum work focusing on both museum and technology strategy and implementation, exhibit design, content development, user experience and interface design, special technology projects, and Internet development.

He has consulted for a diverse range of museums both in content and scale, constantly pushing for innovation and excellent user experience throughout the field.

Uniquely, Bruce also directs exhibit design and experience, developing content and unusual uses of technology ranging from interactive rooms, vision sensing systems, building custom circuitry, experience with RFID and bluetooth, as well as building multitouch tables from scratch.

This broad background of experience in a variety of disciplines gives Wyman a unique perspective on both the capabilities and future of the museum field.

Connect with Bruce:

Speaking at...

MuseumNext Tech Session

MuseumNext USA

Portland Art Museum

Join us for a series of talks on digital topics including:

What museums can learn from libraries and archives
Dr Catherine Eagleton, Associate Director of Curatorial Affairs, National Museum of American History, Smithsonian Institution
In recent years there has been substantial investment in digitisation and digital projects, throughout the cultural and heritage sectors. There is still much more to do, and the tools and techniques available are improving all the time. Whether collecting born-digital material, or digitising heritage collections, libraries are often working at a larger scale than are museums, and taking a more open approach to licensing content and digital assets. This presentation draws on experience working in both the museum and library sectors to offer some suggestions about what the museum sector can learn from libraries and archives, from their mistakes as well as their successes, when it comes to digital projects.

Integrating Tech-Forward Storytelling into Design Thinking                                      

Dave Laubenthal, Director of Creative Services Oregon Museum of Science and Industry, Daniel Jones, Senior Account Director AKQA, and  Aaron Seymour-Anderson, Creative Director AKQA                                                                                                        

With the rapid advancements in consumer technologies, museums have been confronted with challenging questions. In a time when museum visitors have become more “plugged-in” without having to leave home, how can we better engage young visitors with exciting hands-on learning experiences? OMSI has sought to integrate storytelling, enhanced by new technologies, into their Design Thinking-based programming. What began as a modest goal proved to be challenging, but ultimately revolutionized the level of interest by young participants in our design programming. The key to our success was a partnership with a local design firm, and a commitment to tech-forward storytelling. In April, 2017, OMSI co-hosted an event with AKQA, a digital services firm, during Design Week Portland. It was a full day of design challenges targeted to 10-14 year olds, inspired by OMSI’s vision to integrate storytelling into design thinking experiences.

Mapping Emotion

Jess Hoare, Art Historian

Does your museum have an emotional hotspot? Can you describe know the types of feelings your exhibits illicit in your visitors? This talk discusses a project underway between Cardiff University and National Museum Wales, which is exploring the use of wearable sensors to understand the emotional effect museums have on us. A small sensor, worn on the wrist like a watch or like a Fitbit fitness tracker, will record the emotional responses triggered in the museum. By working with visitors and using their responses to map how different areas of the museum trigger feelings and memories, we hope to understand how emotions contribute to our experience of the museum. This throws up a number of interesting questions ahead: what does it mean to measure our experiences of museums in this way? Can a museum understand its role in society today by understanding the emotional responses of its audiences? What does the data revolution and advances in health tech mean for museums? This presentation will describe the methods behind the project, talk through some of the challenges of working with bio-data and finish by looking at some of the opportunities this technology presents for museums and their audiences.

Harnessing Data for Social Good
Paul Burke, CEO, Guru, LLC and Nik Honeysett, CEO, Balboa Park Online Collaborative
We might know who comes to our museums. But do we know who doesn’t?
Does the hard work we put into important cultural exhibits matter if there’s not a diverse audience to receive it? We know our value. But it doesn’t always get communicated to a broad audience. A revolution in data-gathering is giving cultural institutions a trove of information they haven’t had access to before. The applications for this insight have implications for the entire museum ecosystem: from guest services to programming, marketing to fundraising, digital experience all the way up to the CFO. Join Guru CEO Paul Burke and CEO of the Balboa Park Online Collaborative, Nik Honeysett, to talk about how data is disrupting the standard museum business model and providing new opportunities for museums to thrive financially while helping the communities they serve to flourish as well.