Carolyn Ray is one of Canada’s foremost experts in branding, marketing and communications. She is the founder of AUTHENTICA, which specializes in CEO branding and thought leadership.
Most recently she was Managing Director of Interbrand Canada, and was ranked as one of Canada’s top 100 female entrepreneurs on the 2013 PROFIT/ Chatelaine W100 list in her previous role as a Partner at a communications firm.
As a six-generation Torontonian, she is passionate about the city’s past, present and future and has served with several non-profit organizations including The Toronto Region Board of Trade, Big Brothers Big Sisters and ABC Life Literacy. She actively contributes to business, marketing and travel publications and is writing a leadership book that will be published in 2018.
Carolyn Ray will speak at the Museum Marketing Summit in Los Angeles.
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Punching above your weight with a strong brand
The Line Hotel
Branding is often an exercise of careful, consistent, and calculated messaging. Myseum of Toronto shares their experience of how taking risks through bold marketing and branding has paid off and allowed them to punch above their weight in a crowded and competitive media environment.