Claire Eva - MuseumNext

Claire Eva

Brand and Communications Director , 14 - 18 - NOW

Claire Eva is Brand and Communications Director for 14-18 NOW – the UK’s award-winning contemporary arts programme for the First World War centenary. Claire has 20 years’ experience in the cultural sector and is a specialist in strategy, digital marketing and branding. Claire has led the communications strategies for multiple high profile arts projects, including Jeremy Deller’s Somme tribute We’re here because we’re here, Peter Jackson’s They Shall Not Grow Old and Danny Boyle’s Armistice event Pages of the Sea.

Previously, Claire was Head of Marketing and Audiences for Tate, overseeing marketing, audience strategy, digital marketing and brand management, leading on campaigns for blockbusters at Tate Modern and Tate Britain such as Matisse, Damien Hirst and the annual Turner Prize.

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Speaking at...

Engaging Audiences on a Monumental Scale

Museum Marketing Summit

The Line Hotel

The UK marked the centenary of the First World War with an innovative arts programme featuring 160 contemporary artists, musicians, film makers and performers. 35 million people engaged with the 14-18 NOW programme, which included a new 3D colourised film by ‘Lord of the Rings’ director Peter Jackson, artist Jeremy Deller’s extraordinary ghost soldiers project ‘We’re here because we’re here’ and an invitation by ‘Slumdog Millionaire’ director Danny Boyle to mark Armistice with creative projects on beaches across the UK.

Claire will talk about how this new approach to marking national moments can engage audiences on a monumental scale, and will discuss the communications and marketing strategy behind some of the most successful events.