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H. Beecher Hicks III

H. Beecher Hicks III

President & CEO
National Museum of African American Music

Henry Hicks has served as the President and CEO of the National Museum of African American Music (NMAAM) since 2013. During his tenure at NMAAM he completed the $60mm capital campaign, facilitated the storyline development and museum design process, led construction, and is now operating the startup museum.

Henry is a Morehouse man, earning his MBA at UNC Chapel Hill, husband to Crystal, an award-winning elementary school teacher, and proud father to two grown sons.

He is highly accomplished in bringing people together, whether making deals in investment banking, serving on local boards, historically launching the AmeriCorps Promise Fellows program as a White House Fellow under President Bill Clinton, as a local business owner, or on the dance floor as a part-time DJ.

In both his personal and professional life, Henry lives by the motto “Dream Big, Then Execute!” with his biggest and longest running dream, NMAAM, opening in January of 2021.


Henry Hicks is speaking at the MuseumNext Digital Summit :

A Media Mindset Maximizes Your Museum’s Digital Success

To broadcast its stories and mission to broader audiences, the National Museum of African American Music has adopted a media mindset for its digital content – viewing it as a storytelling tool amplified by programming and distribution.

Like a media company NMAAM, asks, “Who is this content for, and what is its purpose?”,  “What do we expect from it, and how do we distribute it?”

In this presentation, H. Beecher Hicks III, Candice Jones and Laura Del Greco discuss this media mindset and share how it has given the museum focus and a way to maximize their investment in content.

H. Beecher Hicks III