For sixteen years Jim Richardson led a creative agency working with some of the world’s best known museums.
His work helped these institutions to encourage arts audiences to take that next positive step, converting a passing interest into a ticket purchase, a website hit into an actual visit, an appreciation into real involvement?
Through this work he became interested in how technology was changing audience expectations, and in 2007 he started to a blog to document ‘What’s next for Museums?’
Two years later he organised the first MuseumNext conference with Nina Simon to future interrogate this question.
Over the past decade thirty MuseumNext conferences have taken place in cultural capitals around the world, bringing together a community of museum professionals with a shared ambition to spark positive change.
Jim writes on the subject of museums, with a particular interest in digital technologies. The book ‘Digital engagement in culture, heritage and the arts’ which he co-wrote set out a strategic approach to digital that was adopted by hundreds of museums across the world.
Jim continues to consult with museums and is an international speaker for major associations and museum conferences worldwide.