John Swettenham - MuseumNext

John Swettenham

Chief Marketing Officer, Canadian Museum of Nature

John leads marketing, communications and external relations for the Canadian Museum of Nature – Canada’s national museum of natural history and natural sciences.  The museum’s scientific heritage goes back over 160 years and continues today with research centres of excellence in Arctic knowledge and exploration, and species discover and change.  While over half a million visitors experience the museum each year, public engagement extends through travelling exhibitions, website and social media.  John’s role is integral to transitioning the museum from a public service orientation to a customer-focused enterprise model within an increasingly competitive entertainment and leisure market.  John has strong marketing and brand experience to lend to that effort.

Previously John led marketing for Canada Post, a $6B Crown Corporation, and also worked as a Management Consultant in Marketing with Woods Gordon (now Ernst and Young) in Toronto.  John has a BA Economics from McGill University and an MBA from the Richard Ivey School of Business at the University of Western Ontario.

As a volunteer, John serves as Vice-Chair of the Board of Directors of Ottawa Tourism, Ottawa’s Destination Marketing Organization, and serves as Chair on the Board of Robert Land Academy, Canada’s only specialized not-for-profit boys’ boarding school with a military theme.

Connect with John:

Speaking at...

Dinosaurs, polar bears and Einsteins run amok in the Capital

Museum Marketing Summit

The Line Hotel

After the earned media surrounding a summer special exhibition opening, usually late Spring, how can you sustain buzz in the critical early summer period?  We tried a street-activation and social media campaign incorporating live “stunts” with the public on social media, earned media, and pushed video content – and experienced a lot of success (millions of views), a lot of failure (who was that?), and a lot of learnings.  I will recap of a formula that has now run for 3 summers and tell all.