Creative Director, Preloaded
Phil is co-founder and Creative Director of Preloaded, a BAFTA winning games studio using the power of play of solve real world problems and change people’s lives. Working across a range of technologies, Phil is passionate about creating low-threshold experiences which deliver agency, authenticity and impact.
Preloaded works with a range of partners including LEGO, British Museum, BBC, V&A, Science Museum, Wellcome Trust and Tate. In the past 17 years, Preloaded has created experiences based on subjects as diverse as neuroscience, drug addiction, mental health, ancient history, literacy, physical science, genetics, death and philosophy.
As a parent, he is passionate about age-appropriate design and the use of technology to enhance life rather than distract from it. Phil is also part of the BAFTA Games Committee and chaired the 2017 Innovation award.
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