Sofia Collette Ehrich

Sofia Collette Ehrich is an art historian, olfactory museologist, researcher, and podcast host.

Her research focuses on uncovering the best practices and challenges of implementing olfactory storytelling in museums. She currently resides in the United States and speaks and consults internationally about multisensory curation in museums.

Sofia Collette Ehrich will be speaking at the Museums & Public Programs Summit 2025 :

Uncovering the Fragrant for Museum Public Programming

How can museum public programming immerse visitors in museum collections and stimulate everlasting memories? Through smells, naturally!

With the increased popularity of “experiums,” museums internationally are turning to strategies of olfactory storytelling to engage their visitors in memorable and innovative ways. By sharing their perspectives on designing the museum public program, Uncovering the Fragrant in the Sachs Museum Mural a museum curator and olfactory museologist outline the value olfactory storytelling strategies had on the development of the project. This talk will inform methods of olfactory museology and raise awareness about the impact interdisciplinary exchange has on public program design.