Interim Head of Digital, Metropolitan Museum of Art
Sofie Andersen leads interdisciplinary teams of digital storytelling and product development across platforms and in-gallery. She designs impactful, user-centered experiences and tells stories at the intersection of art and place.
Currently she is interim Head of Digital at the Metropolitan Museum of Art, and Head of Digital Content and Editorial. Previously, she was the Director of Digital Media at the Whitney Museum of American Art. She has also worked as a Digital Strategist and award-winning multi-media producer with leading arts organizations and brands including MoMA, The Metropolitan Museum of Art, The Solomon R. Guggenheim Museum, Tate Modern, The National Gallery, London, Statens Museum for Kunst, The Hong Kong Museum of Art, Discovery Communications, and Hugo Boss.
Sofie holds a BA Hons in Art History from the Courtauld Institute of Art, UK, and a certificate in Arts Administration from NYU. She runs production and digital strategy workshops, speaks regularly at industry conferences, and conducts research on emerging digital storytelling and business model trends.
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Digital transitions at the Met
The Met is a museum of the world, and for the world. Next year it will celebrate 150 years of bringing culture and creativity to the world.Yet it has probably seen the most change of any digital department in the museum sector — growing quickly, solving big problems from data to storytelling, then rebranding and pivoting from a museum focused on the past to one that is now looking for relevancy in the future. Delivering on this big vision is especially hard during leadership changes — and I will explore how this is now happening during another transition in leadership from an outgoing CDO to my own role as interim head of digital.