Thanh Sinden - MuseumNext

Thanh Sinden

Strategic Audience Development Manager, Culture Coventry Trust

Thanh champions and supports culture change and organisational development to create and capture value that is of relevance in a changing world of cultural consumption. Thanh is also the equality lead at Culture Coventry, a Trust that manages 4 museums and heritage sites. She works to create an inclusive culture where diversity thrives, and equality and inclusion are rooted in its core purpose to maximise the museums’ social impact by being inclusive spaces. Thanh has worked with engaging audiences in the museums and heritage sector for the past 10 years. She project managed and developed an innovative project of its time, the Arts and Social Care Project at Wolverhampton. Establishing a new programme and audience, leveraging in strategic commissioning from the health and social care sector. This supported and contributed to building the case for creative health and wellbeing work in the arts and culture sector. Thanh’s interests have led her to explore more widely the role of a 21st century museum in society and the power museums have to create social change.

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