Tom Dykes has been Director of Digital at Cultural Enterprises since April 2020, just after the UK’s first lockdown. As a consequence he’s yet to meet many of his colleagues in person. Some may say that’s their loss, others their gain.
He looks after the Association’s digital, comms, and membership strategy. Projects include the Academy, an Arts Council funded online learning platform, and helping the organisation move toward it’s ‘Year of Digital’. Prior to Cultural Enterprises he worked at the National Theatre in London.
Talk to Tom about history, London, ‘digital gardens’, and Buffy the Vampire Slayer – which if like him, you had to obsessively watch to get through lockdown.
Speaking at the Digital Income Summit
Tuesday 29th June
Cultural Income Generation + Ecommerce Insights
How can cultural organisations maximise commercial income? What happens when the community comes together to share that expertise?
Tom Dykes, Director of Digital of the Association for Cultural Enterprises, shares exclusive results of their eCommerce Benchmarking survey, providing a valuable insight into how the last year has affected sales and key KPIs. A great example of what the sector can do when the community comes together to share knowledge and best practice.
Tom will also introduce the wider role of the Association, a UK-based membership organisation with hundreds of members from around the world. Their primary purpose is to help equip people and organisations with the skills and tools to maximise commercial income in the arts and heritage world. Encompassing free and paid training, unrivalled networking, and best-practice learning across a whole range of revenue streams.