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As a senior producer at batwin + robin productions, Valerie explores ways of connecting people to ideas, while overseeing creative development, production, post-production and onsite programming for the videos, multimedia installations and interactives she works on.
In 2017, Valerie led the production of the media exhibits in the renovated Luce Center at the New-York Historical Society, including 5 videos and 17 interactives that allowed visitors to explore over 450 artifacts featured in the gallery. Currently, she is overseeing production for the Treasures exhibition at the New York Public Library opening in 2021.
During her 12 years at b+r, Valerie has worked on a myriad of other projects including Revealed: The Hunt for bin Laden at the 9/11 Memorial & Museum, the media for the Green Bay Packers Hall of Fame, the National Museum of the Marine Corps, and the Verizon Power House experience during Super Bowl XLVIII.
Most recently, Valerie has worked as a producer on the virtual kickoff events for WETA’s Well Beings Youth Mental Health Project and The Breast Cancer Research Foundation’s Virtual Symposium & Awards Luncheon virtual event.
Storytelling is fundamental to audience engagement in any event. But, how do you create a compelling overall narrative that will engage online audiences? We will speak about the key steps and considerations in our workflow of producing virtual events and as well as specific factors for different types of events including fundraisers, galas, symposiums, and expert talks. There are many creative ways to make the viewer experience a positive one, while meeting the goals of the client or institution. We will go through the different steps in the process, key personnel, advantages / disadvantages of different technical platforms and the benefits of live vs. pre-recorded. We will discuss production practices and how you can make the visual design, client / institutional messaging and various creative elements feel cohesive. Taking events into the virtual online space will last beyond the initial response to COVID and will be an important component of museum programming moving forward.