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YouTube Strategy for Museums

Learn how to transform your Museum YouTube Channel from a dusty archive to a success!

Do you…

  • Struggle to get people to watch your YouTube channel?
  • Struggle to come up with content ideas?
  • Use YouTube as a dumping ground for any film your museum has produced?
  • See other museum growing their YouTube channels and wonder how they do it?
  • Want to make YouTube a part of your digital strategy?

Looking for YouTube success?

I’m Wouter van der Horst and I want to help you to transform your museums YouTube channel from a dusty archive that nobody looks at into a brilliant way for you to connect with your audiences.

I learnt how to do this at Rijksmuseum where I worked on the development of some of their most successful YouTube channels RijksCreative and RijksTube.

These channels have attracted hundreds of thousands of views, and given people who might never think to walk through the doors of the museum a reason to connect with it.

Now I’ve created this course to share my approach to finding YouTube success. It’s packed with ideas to transform the way you approach this amazing channel.

Here's how it works...

In this short and punchy masterclass, I’ll put you on the right path to YouTube success.

You’ll learn:

  • The different approaches used by some of the world’s top YouTubers
  • How to come up with a strong YouTube format
  • How to pick the right audience for your channel
  • How to grow your YouTube channel
  • The biggest mistake museums make on YouTube