I’m Wouter van der Horst and I want to help you to transform your museums YouTube channel from a dusty archive that nobody looks at into a brilliant way for you to connect with your audiences.
I learnt how to do this at Rijksmuseum where I worked on the development of some of their most successful YouTube channels RijksCreative and RijksTube.
These channels have attracted hundreds of thousands of views, and given people who might never think to walk through the doors of the museum a reason to connect with it.
Now I’ve created this course to share my approach to finding YouTube success. It’s packed with ideas to transform the way you approach this amazing channel.