Wouter van der Horst is on a mission to help museums to transform their YouTube channels from dusty archives that nobody looks at into a brilliant way to connect with audiences.
He learnt how to do this at Rijksmuseum where he worked on the development of some of their most successful YouTube channels.
These channels have attracted hundreds of thousands of views, and given people who might never think to walk through the doors of the museum a reason to connect with it.
Now he’s created this framework for YouTube success. It’s packed with ideas to transform the way you approach this amazing channel.