Shelley McKay

Shelley McKay leads marketing and communications for the Hamilton Public Library (HPL). McKay is known for her strategic leadership and innovative approach to communications and reputation management.

McKay has a proven track record of providing thoughtful counsel, driving brand transformation and public engagement. She has successfully led multi-disciplinary teams to launch and steward award-winning, high-impact campaigns.

Passionate about community-building, Shelley is dedicated to creating engaging solutions that resonate with residents and deliver measurable results.

Shelley McKay spoke at the Museum XR Summit 2025 :

Exploring Hamilton’s Past, Present, and Future Through Augmented Reality

Getting started with A/R is easier with friends! This case study will explore the Experience Commons collaboration between Hamilton Public Library and Hamilton Civic Museums, detailing how both organizations were able to provide an engaging, accessible entry point for our audiences to engage with and do history through augmented reality. Experience Commons is an ongoing learning experience for staff and the public alike, as both organizations have build out capacity to not only share and animate resources, but crowd-source content to expand engagement and welcome new voices and perspectives.