Fresh ideas from museums around the globe in your inbox each week
Abigail Honor is the founding partner at Lorem Ipsum Corp, a multidisciplinary transmedia firm headquartered in New York City with offices in London and Moscow.
Abigail has almost two decades of experience in storytelling through experiential design, marketing and filmmaking. She has crafted dynamic and inspiring narratives for corporations, organizations and institutions alike, using cutting-edge technology to communicate compelling and thoughtful messages.
Abigail has won multiple film and commercial-directing awards, the SEGD Global Design Award, The German Design Council Gold Award, European Museum of the Year awards.
Her successes have been recognized by the National Association of Professional Women for her dedication to female advancement in her profession. Abigail received her Master of Fine Arts degree in Film Production from Boston University and holds a BFA in Fine Art from the University of Newcastle.
How do you create video content that is both engaging and informative, and has a specific CTA that resonates with your target audience? During this presentation, Abby will explain myths and misconceptions about video marketing, what works by platform and how to measure your results.