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Since joining batwin + robin productions, Adam has designed and produced media for a variety of different projects, bringing his experienced background in digital storytelling, media technology and production to his work in events, museums, and theater.
Adam was the lead producer of seven different media experiences designed for the David J. Sencer CDC Museum’s 100 ft. multi-screen Global Symphony video installation in Atlanta. He has also worked on the production of media pieces for many other museums and cultural institutions including the Nature Research Center at the North Carolina Museum of Natural Sciences, the Center for Civil and Human Rights, and the Green Bay Packers Hall of Fame.
He was most recently the lead producer on The Breast Cancer Research Foundation’s first-ever virtual event fundraiser, A Virtual Hot Pink Evening, and their follow-up Virtual Symposium & Awards Luncheon. He was also the lead producer for two virtual events that kicked off the Well Beings Youth Mental Health Project for WETA, the nation’s flagship PBS station, earlier this year.
Storytelling is fundamental to audience engagement in any event. But, how do you create a compelling overall narrative that will engage online audiences? We will speak about the key steps and considerations in our workflow of producing virtual events and as well as specific factors for different types of events including fundraisers, galas, symposiums, and expert talks. There are many creative ways to make the viewer experience a positive one, while meeting the goals of the client or institution. We will go through the different steps in the process, key personnel, advantages / disadvantages of different technical platforms and the benefits of live vs. pre-recorded. We will discuss production practices and how you can make the visual design, client / institutional messaging and various creative elements feel cohesive. Taking events into the virtual online space will last beyond the initial response to COVID and will be an important component of museum programming moving forward.