Airí Dordas

Airí is a designer specialising in communication and social innovation, with a focus on shifting mindsets and behaviours to foster a more equitable society. With over 13 years of experience, she currently leads the Synthetic Memories project at Domestic Data Streamers, where she explores the intersection of data, AI, storytelling, memory, identity and social rights advocacy—leading its impact & implementation strategy and research in the cultural, healthcare and human rights fields.

Previously, Airí spent six years at The Care Lab as a service designer and activist, raising awareness about the social inequalities embedded in today’s care systems and designing new services for those who give and receive care, both locally and internationally.
In 2017, she played a key role in “Casa Nostra Casa Vostra”, one of Europe’s largest campaigns advocating for refugee rights at that moment.

Earlier in her career, she worked as a strategic communications planner for major commercial brands such as SEAT, TOUS, Grefusa, and Bayer. She holds a graduate degree in Advertising and Public Relations and a postgraduate degree in Communication Strategy and branding.

Airí Dordas will be speaking at the Museum AI Summit 2025 :

Synthetic Memories

Synthetic Memories is a cultural initiative that recreates and preserves personal memories at risk of being lost through visual reconstructions. By converting spoken and written descriptions into images using Generative AI, it contributes to reminiscence therapy, mental health recovery, and the preservation of cultural heritage.

The project has partnered with cultural centers like the Design Museum in Barcelona and Casa do Povo in São Paulo, involving local communities and training young interviewers. Recently, the initiative opened the Citizens’ Office of Synthetic Memories in Barcelona, offering a collective exhibition and public space to recover and celebrate the city’s intangible cultural heritage.