Aisling works as a Digital Content Specialist with the Irish Museum of Modern Art, Dublin Ireland.
With a fascination for all things digital, Aisling’s interests lie within the power of storytelling through innovative and engaging content. In her current role, Aisling develops and delivers inspiring and creative content for IMMA’s digital and social platforms – driving reach, reputation and engagement.
With a varied experience of working in both the Arts and Education sector in Ireland, Aisling holds an MSc in Marketing and Management and a BA in Art History and Chinese Studies.
MuseumNext Digital Marketing Summit
Tuesday, 23rd November 2021
Celebrating 30 years at IMMA: A Digital Birthday Campaign
IMMA, the Irish Museum of Modern Art, celebrates its 30th Birthday in 2021. Due to Covid-19 all our plans for onsite celebrations had to be re-invented to create a digital marketing campaign that celebrated our birthday online. From creating our first ever animated logo, to delivering a new digital brand and hashtag for the four seasons, to the creation of a cross-departmental digital group to deliver online content and research new ways of working, this has been both a challenging year but also one of great learning. Digital has now become an integrated part of how all departments programme and we would like to share our story with you.
Find the full schedule here