Alex Serna

Alex Serna is a dynamic marketing professional with over a decade of experience in social media, digital marketing, and public relations.

Currently serving as the Director of Marketing at Vizcaya Museum and Gardens, Alex combines her expertise in strategic communication with a passion for cultural heritage, driving engagement and growth for one of Miami’s most iconic landmarks.

Known for her creative approach and results-driven mindset, she excels in crafting compelling narratives that resonate with diverse audiences. With a strong agency background, she has worked with a wide range of clients and international brands, which include Hewlett Packard, McDonalds, and Univision, among others.

Alex holds a proven track record of successful campaigns and a commitment to promoting accessibility and inclusion in all her endeavors. She holds a dual bachelor’s degree in public relations and international Relations from Florida International University.

Alex Serna is speaking at the Museums, Games & Play Summit:

Game On: How Museums can Engage on Social Media

Discover how Vizcaya Museum and Gardens transforms its historical estate into a must-visit destination through engaging social media games. This session will explore practical tips and trending strategies to captivate online audiences, boost engagement, and breathe new life into historical spaces.