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Allegra Burnette is an independent consultant, focused on helping organizations strategise, establish, and integrate thoughtful user-centered digital programs that use best practices in customer and visitor experience to grow audiences, improve experiences, and transform internal processes.
Previously, Allegra was a principal analyst on the customer experience team at Forrester Research, where she researched, wrote, and consulted on experience design. Prior to joining Forrester in 2014, Allegra was the Creative Director of Digital Media at The Museum of Modern Art, New York, where she oversaw the strategy, design, and development of the museum’s digital program. Before working at MoMA, Allegra created and ran a media department at the renowned museum exhibition design firm Ralph Appelbaum Associates.
Allegra has a bachelor’s degree in art history from Dartmouth College and an MFA in museum exhibition planning and design from the University of the Arts. She has taught in the online graduate program at Johns Hopkins University and served as president of the board of the Museum Computer Network (MCN).
Qatar Museums (QM) oversees several museums and numerous heritage sites in Qatar. While digital is critical to local and global outreach and engagement, there was no team in place dedicated to managing the overall digital experience across this complex organization. Following a phase of strategic work, QM has now established that team and is implementing a product roadmap focused on storytelling for Qatar’s local and global audiences. This presentation shares the progress, projects, and impact to date in bringing a human-centered digital experience team to reality during a global pandemic, with insights that are applicable to organizations large and small.