Fresh ideas from museums around the globe in your inbox each week
Amanda Solomons has fifteen years of experience in marketing, communications, business development and operations in the arts, not-for-profit and corporate sectors. She is an award-winning marketing leader with expertise in strategy, ticketing, branding, advertising and digital.
Her work has won at the Cannes Lions International Festival of Creativity, London International Design Awards and various awards in the Asia Pacific.
In her current role as Marketing Manager at the MCA, Amanda works across exhibitions, audience engagement, philanthropy and revenue-raising activities as well as on a strategic level as part of the senior leadership team driving the direction and operations of the museum. Amanda has a Bachelor of Design with majors in Communication and Architecture.
Amanda’s background in design drives her passion for art and creativity. She enjoys connecting audiences of all ages, abilities and backgrounds with the ideas of contemporary artists, to break down barriers and to inspire creative thinking and problem-solving.
Contemporary art can inspire, surprise, empower, challenge and make us think. But often these emotions are internalised and not expressed.
What if visitors were able to express how artworks make them feel – and find out how others reacted too – using the universal language of emojis? We could create a new layer of audience engagement as well as generate data, data that could be used to reach new audiences and give them compelling reasons to enter the museum.
It’s what we – MCA Australia – have set out to achieve with Your Feelings Welcome, a new and distinctive brand campaign at the collision of digital and physical museum experience.
Using the mca.art webApp on their device, the Museum invited visitors to express their feelings for artworks from the permanent exhibition in a fun and accessible way.
This has allowed to increase the number of users, engagement and time spent in the museum in a COVID environment.