Andrea Matter has been working in the cultural sector for 12 years. As a trained musicologist, she teaches at the Bern University of the Arts and regularly leads workshops in fundraising and sponsorship.
She is the new director of the School Museum Bern, which welcomes you to the school of “yesterday, today and the day after tomorrow”.
MuseumNext Digital Marketing Summit
Tuesday, 23rd November 2021
Not a vernissage – a song!
Due to Corona, like so many, we were unable to have a physical opening. A vernissage via Zoom or similar was not conceivable for me.
So a musician composed a song including a music video – shot in our museum – for the current exhibition. In my lecture, I can go into detail about how we got there, what was important to us in the process, and above all, how the audience reacted to it.
Find the full schedule here