Anna Dilliard is the Adult Programs Specialist at Minneapolis Museum of Art (Mia). She received her Master’s in Art Education from the School of the Art Institute of Chicago. Her goal as a museum educator is to make institutions feel accessible to a broad range of audiences.
Anna Dilliard is speaking at the MuseumNext Digital Summit :
How Mia gets 33% of visitors to their app with help from Beyonce
In early 2022, Mia launched a web-based mobile experience dedicated to enhancing Special Exhibitions. One year later, with three successful special exhibitions launched, the museum team now reaches over 33% of visitors through the special exhibitions mobile guide.
Visitors engage with the user-friendly mobile guide that shares multimedia interpretation, including curator-led audio tours, Baroque harpsichord paired with the original engraved score, and thoughtfully DJ’d Beyonce playlists.
Gretchen Halverson, Anna Dilliard and Rosalind Stobart share the story of its success.