Asma Al-Jefairi

Asma Al-Jefairi is a strategic digital leader driving innovation at the intersection of technology, business, and digital strategy. She leads cross-functional teams to deliver high-impact digital experiences, leveraging emerging technologies to accelerate transformation, support national priorities, and create long-term value.

Asma Al-Jefairi will be speaking at the Museum AI Summit 2026 :

AI for Smart Cultural Tourism

Many museums are experimenting with AI, but few have moved beyond pilots to deliver real visitor impact. This session shares the story behind Qatar Museums’ AI Tour, a nationally backed, app-free platform using generative AI to help visitors discover museums, public art, and heritage through personalized cultural journeys. Attendees will gain practical insights into using AI to enhance cultural exploration, improve engagement, and support more inclusive and responsible tourism.