Beth Harrison

Beth Harrison is the Digital Experiences Director at The Dalí Museum in St. Petersburg, Florida, overseeing digital initiatives that merge art and technology. Since 2022, she has led interactive exhibits, AR tours, projection-mapped installations, and VR experiences, enhancing engagement with Salvador Dalí’s work.

Previously, she worked in advanced technology for film and TV, collaborating with A&E, The History Channel, and Oxygen Media. Her expertise in digital media and immersive storytelling informs her approach, ensuring the Museum’s digital experiences remain engaging, innovative, and true to Dalí’s artistic legacy.

Beth Harrison will be speaking at the Museum Digital Summit 2026 :

The Dali Museum: How Immersive Co-Creation Deepens Museum Engagement

Many museum audiences struggle to engage deeply with art—because symbolic meaning often requires prior art history knowledge, and wall labels rarely reveal how symbols recur across an artist’s body of work. The Endless Garden addresses this through immersive co-creation. Visitors answer a few questions inspired by Dalí’s writings, generating a personal dream object that represents a Dalínian symbol and joins a shared digital garden. By forming an emotional connection first, audiences become more curious to explore meaning. The experience achieved a significant “Learn More” click-through rate, indicating strong curiosity and deeper engagement with interpretive content.