Search Museum Next


Candice Jones

Candice Jones

Director of Marketing & Communications
National Museum of African American Music

A strategic and tenacious marketing professional, Candice consistently, and measurably, delivers against an organisation’s business objectives using a media mindset.

With a music, media, and content marketing background Candice is uniquely qualified to deliver what National Museum of African American Music (NMAAM) needs; growth, revenue, awareness, consideration and engagement.

In her first three months at NMAAM, using creative, innovative content, well-planned content strategies, events and influencer campaigns she has measurably increased reach and engagement with multiple events hitting “Sold Out” status.



Candice Jones is speaking at the MuseumNext Digital Summit :

A Media Mindset Maximizes Your Museum’s Digital Success

To broadcast its stories and mission to broader audiences, the National Museum of African American Music has adopted a media mindset for its digital content – viewing it as a storytelling tool amplified by programming and distribution.

Like a media company NMAAM, asks, “Who is this content for, and what is its purpose?”,  “What do we expect from it, and how do we distribute it?”

In this presentation, H. Beecher Hicks III, Candice Jones and Laura Del Greco discuss this media mindset and share how it has given the museum focus and a way to maximize their investment in content.

Candice Jones