Cara Egan is a Senior Communications Officer at the Bill & Melinda Gates Foundation Discovery Center.
She is responsible for strategically developing and implementing marketing, public relations, digital media, and public programs.
The Discovery Center is a free museum and public space located at the headquarters of the Bill & Melinda Gates Foundation in Seattle. Prior to joining the foundation, she was Director of Marketing and Public Relations for the Seattle Art Museum where she worked for 14 years.
MuseumNext Digital Marketing Summit
Wednesday, 24 November 2021
Virtual Exhibits: Sharing COVID-19 Community Stories
How can we create and market virtual exhibits that are relevant to our audiences? Sharing authentic, first-person stories on our digital platforms can build trust and engage new audiences. We will share how the Gates Foundation Discovery Center embarked on a virtual exhibit journey to share stories of communities coming together to heal, fight the disease, and spread joy as we all navigate the pandemic. The Discovery Center remains temporarily closed due to COVID and therefore shifted all exhibits, programs, and marketing to entirely digital. We will discuss our virtual exhibit learnings and how to create compelling digital marketing content.
Find the full schedule here