Claudia von der Borch

Claudia von der Borch is Exhibitions Lead at MOD., a future-focused museum in Adelaide. She drives the development of engaging and innovative exhibitions through impactful design. Exhibitions worked on closely by Claudia have received national and international recognition. Prior to this role, Claudia consulted on heritage and online engagement projects, and engaged in marketing, programming and collection-based roles in the GLAM sector. Claudia is currently Vice-President of the Australian Museums and Galleries Australia South Australian branch and has recently completed her fellowship as a George Alexander Fellow with the International Specialised Skills Institute investigating immersive exhibition design techniques.

Claudia von der Borch will be speaking at the Museum AI Summit 2025 :

Highly Personalised, Slightly Chaotic: AI on the Exhibition Floor

Could AI be your next boss? In MOD.’s 2025 exhibition, FOREVER, visitors engage with Eterna.Life, a fictional company exploring speculative “death tech.” AI-driven characters interview visitors for futuristic careers like consciousness-uploading specialist or cryogenics technician, sparking discussions on the ethical and personal implications of living beyond death.

MOD. and design studio Junior Major will share how they brought AI to life in a dynamic, unscripted exhibit. Discover the possibilities of blending humor, ethical complexity, and visitor dialogue with AI into a thought-provoking experience, revealing the unpredictability—and potential—of AI in personalising museum experiences.