Emma Flynn

Emma Flynn: I am the UX designer within the team who acted as the lead researcher and designer in the discovery and development of our new digital product, Find your Climate Action. I have been at the museum for over 2.5 years now and love getting to work on projects which look to connect people with nature.

Emma Flynn will be speaking at the Digital Museums Summit 2025 :

From insight to impact: Creating Find Your Climate Action

How do you motivate young people to take action for the planet when they feel their efforts don’t have an impact and struggle to find actions that’ll fit into their already busy lives? That’s the problem we attempted to solve with Find Your Climate Action – a digital product that gives our website and gallery visitors clear, personalised next steps that benefit both them and the planet.

I’ll explore our user research, how we developed our audience personas and the content principles I created to make sure we were meeting our users where they are and helping them take meaningful action.