Eva Domínguez

Eva Domínguez is an expert in factual immersive storytelling, with a passion for leveraging technology to create innovative digital content that brings culture, science, and technology to life in engaging ways.

Domínguez holds a degree in Journalism (UAB), a Master’s in Interactive Telecommunications (NYU), and a PhD in Communication (URL), with their research culminating in the first doctoral thesis on immersive storytelling. After working with major media outlets, Eva expanded their career by leading and implementing interactive projects across a variety of industries beyond traditional media. This included collaborations with multiple companies to develop AR experiences and interactive content.

Eva also founded Minushu, a start-up focused on AR/VR storytelling for children, which earned recognition from Google and Finnish quality certification. Currently, she leads Immersive Creatures, advising organizations on adopting immersive technologies to enhance content engagement and craft impactful, factual narratives. Immersive Creatures is currently collaborating with museums to develop spatial immersive narratives.

Eva Domínguez will be speaking at the Museum XR Summit 2025 :

How XR Storytelling Makes Museums Magical for Kids on a Budget

Discover how augmented reality (AR) can turn traditional museum visits into exciting adventures for children without costly renovations. Through IVANANI, a transmedia experience blending storytelling and AR, museums can captivate young audiences by bringing exhibits to life. Join us to explore how the Museum of Archaeology of Catalonia transformed its IMPERIUM exhibition into an interactive journey where kids solve mysteries with an extraterrestrial robot. This session will showcase how any museum can create immersive experiences on a budget, increasing engagement.