Fenne de Beer

Fenne is a product manager for Digital Education at the Van Gogh Museum, responsible for developing and managing digital tools that enhance learning experiences in the museum. She recently joined the museum and brings a background in strategy, digital transformation, innovation & customer experience. Fenne is passionate about understanding what different audiences truly need, using research, testing, and insights to create inspiring, inclusive and user-centered solutions.

Fenne de Beer will be speaking at the Museum AI Summit 2026 :

Dating a painting: using AI for a personalized and enriching museum visit

What if visitors don’t just stroll through the gallery rooms, but go on a date with a painting? During our pilot, we added an AI feature to our audio tour. After completing a short questionnaire, the visitor was matched with an artwork and received a unique, personalized audio story about the artwork and their own preferences, explaining why this work was a perfect match. We share our lessons learned from concept and development to results and visitor feedback. What worked? What didn’t? How do visitors perceive the use of AI in museums? And how could we remain a trustworthy knowledge institution while working with AI? Discover our insights, challenges, and practical take-aways!