Francisco Amorim

Digital mediation professional at the Calouste Gulbenkian Museum, he has spent recent years enhancing museum experiences through digital projects that engage the public with art in new ways. He has developed digital projects that encourage greater public engagement with art, using advanced tools and strategies to redefine how art is experienced.

Francisco Amorim will be speaking at the Museum AI Summit 2025 :

To Bot or not to Bot

We discuss lessons learned in two AI-powered projects undertaken in 2024 by the Gulbenkian Museum, Lisbon. The conceptual framework of MuseoBot, an installation exploring the interplay between museums and democratic societies was challenged by the implementation of an AI curatorial prompt. VenezIA, a generative-IA chatbot that provided customised mediation experiences to individual visitors, faced the hurdles of visitors’ own expectations and digital literacy.

Beyond registering the successful outcomes of these projects, we’ll highlight the importance of experimentation and the value of learning from limited results, invaluable insights into the potential and challenges of AI in the museum sector.