Gretchen Halverson is the manager of digital engagement and access at the Minneapolis Institute of Art (Mia) where she has been since 2016.
She spearheads the museum’s innovative efforts to bring the museum’s collection and programs to a wider audience online– from content creation to broader audience strategy efforts, she is passionate about fostering meaningful connections with art, culture, and community.
Prior to joining Mia, Gretchen worked at Target Corporation in communications and marketing before attending graduate school at the University of Massachusetts Amherst where she earned her masters degree in the history of art and architecture.
Gretchen Halverson is speaking at the MuseumNext Digital Summit :
How Mia gets 33% of visitors to their app with help from Beyonce
In early 2022, Mia launched a web-based mobile experience dedicated to enhancing Special Exhibitions. One year later, with three successful special exhibitions launched, the museum team now reaches over 33% of visitors through the special exhibitions mobile guide.
Visitors engage with the user-friendly mobile guide that shares multimedia interpretation, including curator-led audio tours, Baroque harpsichord paired with the original engraved score, and thoughtfully DJ’d Beyonce playlists.
Gretchen Halverson, Anna Dilliard and Rosalind Stobart share the story of its success.