Henrik Söderlund

Ericsson has developed a Storytelling and Augmented Reality (AR) platform, “Every Place Has a Story”. Every Place has a Story caters to both consumers and storytellers alike, enabling storytellers with easy to use step by step tutorials, effectively bridging the amateur and professional spheres; while simultaneously empowering consumers of stories to seamlessly find the stories most interesting to them.

Henrik has spent his 20+year career in Transformation and Development roles across technology verticals, while establishing a track record for enhancing bottom line growth. His passion for museums has been a lifelong hobby as he is a history buff by nature and enjoys exploration of pivotal historical events. This career track record and personal passion for History and Society are the genesis for Every Place has a Story.