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Working as part of our client services team, Hollie is one of our Group Account Directors which means she’s responsible for the growth and development of our client relationships.
She works with a range of b2b and b2c brands helping them fully develop their digital aspirations – across all channels.
With a digital marketing career spanning 17 years, Hollie has client-side and agency experience having worked across verticals including finance, travel, retail, gaming & not for profit.
In this talk we’ll highlight how a sophisticated paid strategy can support across the multitude of marketing challenges museum’s face. It’ll have best practice examples and leave you feeling excited about running your next campaign. We’ll also touch upon navigating the challenges of restrictions throughout COVID-19 and what insights we gained to support future marketing activity.
We’ve helped the likes of the British Museum, the Natural History Museum, and the British Library to achieve digital outperformance. While we support across a variety of digital channels, paid advertising, namely PPC, display, and paid social, has been a catalyst to their success.