Ilona Sikorska-Piwowarczyk

Head of the Communication and Marketing Department of at the National Ethnographic Museum in Warsaw.

She graduated of the University of Warsaw in archeology and the Kozminski University in Warsaw in public relations. She has 10 years of experience in the field of marketing communication, in particular on building the image of the organisation and digital communication in the business sector.

Since 2018, she has started her, full of surprises and unexpected twists, adventure with work in culture sector at the National Ethnographic Museum in Warsaw.

MuseumNext Digital Marketing Summit
Wednesday, 24th November 2021

Changes within changes in changes

The title as a paraphrase of the words of the Harkonens’ mentat from the cult novel “Dune” by Frank Herbert “Plans within plans in plans”, reflects the complete destruction of any strategies adopted in the museum’s communication in the face of a pandemic. How has the communication team evolved in the era of not only global, but also it’s internal crisis? Faced with the expectations of digital presence, the need to support other, less digitally developed employees of the Museum, ecological conclusions about the website and social media post covid and the dictatorship of freely interpreted data appeared… Hard developing time.

Find the full schedule here