Jade Nguyen Swanson is Vice President, Digital Services at the Lukens Company and supports the Gates Foundation Discovery Center’s digital marketing efforts.
Jade is a seasoned professional in developing campaign strategies in the digital space with over 15 years of nonprofit experience.
Her strengths include executing fundraising, donation, membership, and branding programs while keeping up with the latest digital advertising platforms.
She has worked with a variety of clients including the Art Institute of Chicago, National Committee to Preserve Social Security & Medicare and the Woodland Park Zoo.
MuseumNext Digital Marketing Summit
Wednesday, 24 November 2021
Virtual Exhibits: Sharing COVID-19 Community Stories
How can we create and market virtual exhibits that are relevant to our audiences? Sharing authentic, first-person stories on our digital platforms can build trust and engage new audiences. We will share how the Gates Foundation Discovery Center embarked on a virtual exhibit journey to share stories of communities coming together to heal, fight the disease, and spread joy as we all navigate the pandemic. The Discovery Center remains temporarily closed due to COVID and therefore shifted all exhibits, programs, and marketing to entirely digital. We will discuss our virtual exhibit learnings and how to create compelling digital marketing content.
Find the full schedule here