Jared Scherer (he/him/his) is the Director of Donor Events & Communications at the California Academy of Sciences, overseeing all fundraising and donor-facing events at the Academy.
He also worked at the San Francisco Museum of Modern Art in a similar capacity. He lives in San Francisco and yearns to travel internationally again very soon!
Speaking at the Digital Income Summit
Monday 28th June
New Digital Fundraising Platforms from the Age of COVID
COVID-19 presented a challenging fundraising landscape for our museums: closure, reduced staffing, and outdated fundraising technology. This program will guide participants to evaluate methods to ramp up digital fundraising and connect with prospects and supporters via innovative new technology. Our museums implemented multiple approaches to engage diverse audiences–reaching aggressive fundraising goals via new digital platforms. Utilizing peer-to-peer, crowdfunding, membership, virtual ticketing, and general operating support goal-driven platforms, we connected with donors in new, cost-effective, and compelling ways. Hear how two different museums quickly pivoted and adapted using new strategies and leveraged technology to expand their donor base.