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Speaker

Josh Dyer

Josh Dyer

Director of Marketing
Myseum of Toronto

Josh Dyer is a seasoned marketing professional who started his marketing/communications career as student working on electoral campaigns for Antonio Villarigosa in 2005 followed by Barack Obama in 2008.

After completing his studies, Josh served in a variety of digital communications roles with the Canadian federal government, where he developed national campaigns as well as digital and social media strategies for the likes of Elections Canada, Citizenship & Immigration Canada, and the Department of National Defence.

After leaving the public service, his efforts at Myseum of Toronto have been focused on brand development and providing a platform for communities to create and share their own social and historical narratives.

 

Speaking at:

MuseumNext Digital Summit
Monday, 22 February 2021

Getting more out of your livestream content

During the COVID-19 pandemic most museums have already made the shift to hosting/streaming events online. While this shift comes with challenges of its own, it also presents an opportunity to ensure that none of our events are ephemeral, or one-time-only offerings. At Myseum of Toronto we’ve developed a post event process that ties into our overall content strategy enabling all of our online events to not only have a longer shelf life, but be seen by a greater audience all while driving our SEO. So far this strategy has increased our web traffic by over 500% year over year. So what’s the secret sauce? Josh and Davin reveal all.

Find the full programme here

Josh Dyer