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Josh is a seasoned marketing professional who started his marketing/communications career as a student working on electoral campaigns for Antonio Villarigosa in 2005 followed by Barack Obama in 2008.
After completing his studies, Josh served in a variety of communications roles with the Canadian federal government, where he developed national campaigns as well as digital and social media strategies for the likes of Elections Canada, Citizenship & Immigration Canada, and the Canadian Armed Forces.
After leaving the public service, his efforts at Myseum of Toronto have been focused on brand development and providing a platform for communities to create and share their own social and historical narratives.
Nowadays, most attention spans are like snowflakes; unique, beautiful….and small. With this realization, we at Myseum of Toronto have developed a strategy to create short form content from longer form programs and stories. Using TikTok as a main example, we’ll share our learnings, successes, and show you how making shorter form content is way easier than the #milkcratechallenge.