Juan Szelagowski

With more than 15 years of experience exploring the fascinating intersection of visual art, audiovisual production, and advertising creativity, Juan Szelagowski is the Creative Director and founder of Furor Studio, a space where art, technology, and artificial intelligence come together to redefine the future of creativity and communication.

Juan’s career began early on in connection with contemporary art, standing out in venues such as ArteBA, Fundación Telefónica, and Di Tella, as well as in international festivals such as INCUBARTE in Spain and Instants Vidéo in France. In 2023, he directed the audiovisual case “La Probabilidad Artois,” which was recognized with four Gold Lions at the Cannes Festival.

Throughout his career, Juan Szelagowski has developed innovative campaigns and experiences for leading brands such as Netflix, Google, Adidas, and Stella Artois, integrating emerging technologies such as Artificial Intelligence, Web3, and the metaverse. This multidisciplinary approach has positioned him as a leader in innovation, continuously exploring new frontiers to create captivating and immersive digital experiences.

Juan Szelagowski will be speaking at the Museum AI Summit 2026 :

Reinvented heritage storytelling through art, data, and creativity

A fine blend of art history, AI and….a nice cold beer. Come and join us for a virtual drink to get a glimpse of a one in a lifetime project that connects unbelievable masterpieces from Van Gogh, Manet and Brueghel with Museum in Buenos Aires and 600 year old brewery from Belgium.

Cheers!