Search Museum Next


Kate Wafer

Kate Wafer

Wafer Hadley

Kate Wafer is an experienced consultant, researcher, evaluator, facilitator and coach, with nearly 30 years in the cultural sector. Since 2006 she has been the Director of cultural insight consultancy Wafer Hadley, working with diverse clients around the UK, such as Arts Council England, Art Fund, English Heritage, Exeter Cathedral, Hull Museums Partnership, Kettle’s Yard, Opera North, Thackray Museum of Medicine and the University of Leeds.

Her approach is people-centred and collaborative. Kate started her career as Community Arts and Projects Officer for Leeds City Council. From there she moved into research, data analysis and audience engagement. She spent ten years at Audiences Yorkshire and became Executive Director in 2000, overseeing all consultancy work, including primary audience research, evaluation and training for a membership of over 100 cultural sector organisations.

Kate has been a member of the Market Research Society for the last 12 years and regularly participates in their professional development conferences and training. She is also a member of the Association for Qualitative Research. In 2020, Kate qualified as an ILM Level 5 Coach and Mentor. She is also a trained Action Learning Set Facilitator.

Within the sector, Kate is an early adopter of new planning, research and evaluation tools and techniques. She is currently leading the partnership between Art Fund and Leeds University on the AHRC-funded programme called Failspace, which will explore new ways of talking about success and failure in the cultural sector.

Kate Wafer